September 17, 2026
Two homes in Teton County can sit half a mile apart, cost the same, sleep the same number of guests, and have completely different rental futures. One can legally host a week-long Airbnb booking next ski season. The other cannot host a single paid guest for less than a month, no matter what the listing photos promise or what the seller's property manager tells you. The difference has nothing to do with the house. It has to do with a line drawn in the county's zoning code more than three decades ago, and buyers who skip past it often find out the hard way, usually after closing.
That line is May 9, 1994. Teton County's Land Development Regulations ban short-term rentals of less than 31 days almost everywhere in the unincorporated county, full stop. The only exceptions are developments that had already been approved for nightly rentals before that date. Everything built or converted after it inherits the ban by default, regardless of size, price, or how the property gets marketed online.
The county's short-term rental exception isn't a zone you can build your way into. It's a fixed list, and it hasn't grown since the LDRs codified it. The developments grandfathered for nightly rentals are:
Everywhere else in unincorporated Teton County, from Wilson to the Snake River corridor, the rule is flat: rental periods must run 31 days or longer, with no other occupancy inside that window. Even timeshares are held to it. The county's planning department enforces this through its code compliance office, and violations carry fines of up to $750 per day, with each day of a non-compliant booking counted as a separate offense.
That enforcement mechanism matters because it isn't hypothetical. Property owners occasionally list homes outside the seven approved developments anyway, sometimes structuring bookings as month-long leases with early move-out flexibility to work around the letter of the rule. The county has said directly that any listing on Airbnb, Vrbo, or a local property manager's site has to comply with the 31-day minimum unless the parcel falls inside one of those named developments. If it doesn't, the exposure lands on the buyer who assumed the rental income the last owner was quietly generating would simply transfer with the deed.
There's a second wrinkle worth knowing before you fall in love with a guest house. Accessory residential units, the detached apartments and carriage houses many Teton County properties carry, are governed even more tightly than the main house. An ARU can only be rented to someone employed within Teton County, or to family and unpaid guests of the people living in the primary residence, and the minimum term is 90 days, not 31. A guest house is not a workaround for STR income. It's a separate, stricter category.
The Town of Jackson is a separate incorporated jurisdiction, and it wrote its own short-term rental system rather than adopting the county's. Since January 1, 2024, homes in Jackson's residential zones outside the Lodging Overlay and Snow King Resort District can legally short-term rent, but the permission comes with real ceilings. Each unit is capped at three separate rental stays per calendar year and 60 total rental nights, and owners need both a business license and an annually renewed Basic Use Permit from the planning department. Neighbors have to be notified of the intent to rent, and a local contact has to be on file for anyone who calls with a complaint.
Inside the Lodging Overlay and Planned Resort Zone, the town's rules loosen considerably. A property there needs an initial Basic Use Permit but doesn't have to renew it annually, and neighbor notification isn't required at all. That's the geography that already supported hotels and condo-hotel product, so the town treats it more like commercial lodging than residential use.
The distinction is still moving. At an August 17, 2026 meeting, the Jackson Town Council took up a broader package of building reforms aimed at controlling the scale of new downtown development, and as part of that discussion councilors asked staff to explore capping the share of short-term rentals allowed in new buildings at 30 percent, a move intended to cut down on units built and marketed primarily as nightly rentals rather than housing. That proposal came out of more than two years of resident pushback over large-scale projects in town, following a 2024 emergency moratorium on oversized buildings after a developer's hotel and condo proposal drew sustained opposition. Anyone evaluating new construction in Jackson right now should treat the STR allowance as a number still in motion, not a settled fact.
Market data on Jackson Hole vacation rentals tends to get quoted the way median home prices do, as if it applies broadly to the area. Rental analytics firm Cavmir put the average nightly rate for the valley near $412 in 2026, with roughly 65 percent occupancy, working out to about $8,060 in monthly revenue per property. Forward-booking data from StaySTR showed summer occupancy running near 45.5 percent from June through August 2026.
Those numbers describe real bookings, but they describe a narrow, self-selecting slice of Teton County's housing stock, not the market a typical buyer is shopping in. The properties generating that revenue are concentrated in Teton Village, Spring Creek Ranch, the Aspens, and the handful of other approved developments, plus the smaller pool of Town of Jackson homes that secured a Basic Use Permit under the 60-night cap. The vast majority of houses for sale in the county, including plenty priced well into seven figures, are structurally excluded from ever appearing in that average because they can't legally take a booking under 31 days at all. If a listing agent or a portal cites valley-wide rental performance as a reason to expect income from a specific property, the first question is whether that property sits inside one of the exceptions or outside all of them.
Spring Creek Ranch is a useful case study for how the zoning and the ownership structure can work together rather than against each other. Because it's one of the seven approved developments, up to 200 of its 301 units can operate as nightly rentals, and it's also where fractional ownership products, including Pacaso listings, have appeared on the market. A buyer weighing a shared-ownership stake there is evaluating a property with both legal rental capacity and an established resort infrastructure behind it, which is a different calculation than buying a comparable home a few miles away that carries neither.
Teton County and the Town of Jackson didn't write these restrictions in a vacuum. Local officials have pointed to housing affordability as the driving force behind both the county's long-standing ban and the town's more recent, tightly capped exception. When a house that once rented to local workers can instead generate nightly income from tourists, it changes what the owner is willing to accept for it, and it takes another unit out of the pool available to the people who staff the valley's hospitals, schools, and restaurants. That pressure is part of why the Jackson Town Council keeps revisiting its rules rather than leaving the 2024 ordinance untouched, and why the county has shown no sign of expanding its list of seven approved developments.
None of this makes short-term rental income impossible to pursue in Teton County. It makes it something to verify before you make an offer rather than something to assume because a neighboring property or a market-wide statistic suggests it should be available.
Can I apply for a new short-term rental permit anywhere in unincorporated Teton County? No. The county's exception list is fixed to developments approved before May 9, 1994. New parcels outside those seven cannot be added through a permit application.
If I buy a home in Jackson with an existing STR permit, does it transfer to me? Inside the Lodging Overlay, an existing approved permit doesn't require a new Basic Use Permit when ownership changes, though the new owner still needs a business license. Outside the Lodging Overlay, the annual BUP renewal and the three-stay, 60-night limits apply regardless of who owns the property.
Does an HOA letter guarantee I can short-term rent? No. Jackson requires proof of HOA notification as part of the permit process, but HOA approval doesn't override county or town zoning. The zoning has to allow it first.
Rental income potential in Jackson Hole is real, but it's parcel-specific in a way that a lot of buyers don't discover until they're already comparing listings. If you're weighing a second home, a fractional stake, or a ranch property with an eye toward nightly income, it's worth a conversation before you write an offer, not after. Deirdre Griffith works these zoning distinctions daily across Jackson, Wilson, and Teton Village, and can tell you in a single call whether a property you're considering can legally do what you're hoping it will. Let's connect to explore Jackson Hole opportunities.
Deirdre Griffith
Deirdre Griffith has called the Mountain West home for over 15 years and enjoys all it has to offer. As a real estate investor herself, Deirdre diligently tracks local residential markets, financial markets, as well as a broad range of ranches and outfits.
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